HDFC MF is one of India’s largest Mutual Fund companies. We thank the people from the client side who have supported us in 2022 by sharing some highly challenging jobs and guiding us at every stage of execution. During the jobs, we learned a lot about financial services and creatively connected with the financial nuances that mattered to our client.

While there are many campaigns that could make it to the post, restricting it to the 4 most challenging projects we delivered throughout the year.

1) Website revamp- Not the complete site, but giving a fresh look to the home page of this MF company is a matter of prestige for us

2) Illustrations/ Character design- The brief of giving a personality to their partners (distributors) and customers (investors) was a rigorous exercise. Right from their name, age, gender, etc., to capture the finer elements like eye color, jawline, forehead, and even tikka on the forehead. A great collaboration between the illustrator and designer finally personified the 2 characters. Watch out for them in 2023.

3) Learning AVs- When you have an application as rich as this MF company, you need to churn out tons of learning videos so the users could optimally leverage your platform. A great camaraderie between the client’s marketing team, and the designers & AV team of Doodlezz Branding, and I am personally proud of the way we have been creating a series of Learning AVs.  

4) Digital Campaign during Navratri/Durga Pooja/Dusshera was one of the most exhaustive campaigns we ran in 2022. We didn’t imagine this festival has so many different ways to celebrate. And yes, it has many super-rich stories behind it. From the celebrations of the west (Gujarat/ Maharashtra) to West Bengal, we captured many aspects of the festivities in this single campaign.