Drive the Future: Geely Unveils The New Preface and Pioneering Showroom in Oman
29 May 2024
Towell Auto Centre LLC (TAC), the official distributor of Geely vehicles in Oman, has proudly launched its latest masterpiece, the new Preface, along with the inauguration of its newest showroom in Oman. This is a landmark event for Geely, redefining the automotive landscape in the Sultanate while staying true to its commitment to excellence. Leading the sedan segment, the new Preface represents a fusion of intelligence, driving control, technology, design and safety - heralding a new era of ‘perfected presence’ on the roads of Oman.
Built on the cutting-edge Compact Modular Architecture (CMA) platform, the new Preface raises the bar for automotive excellence by prioritizing safety, performance, quality, and intelligence. With class-leading torsional rigidity (29,000 Nm/deg) and the shortest braking distance in its class (35.9m for a speed of 100km/h), the new Preface excels in handling and driving manipulation. Leveraging CMA's Super Matrix, it embodies technological advancement through six core competitive edges: unparalleled flexibility and scalability, diverse power options, a world-class chassis, leading power capabilities, advanced electrical architecture, and global market adaptability. This strong base ensures that the new Preface effortlessly blends design, technology, and performance, delivering a driving experience that caters to local preferences.
Dominating its class with the most generous dimensions, the new Geely Preface boasts the largest car size, widest body, and longest wheelbase, resulting in unparalleled stability and spaciousness. Its streamlined exterior design merges safety with elegance, offering a perfect blend of style and functionality. The flawless interiors showcase superior craftsmanship and cutting-edge technology, including a 13.2” 2K high-res infotainment display and a HarmanTM infinity deluxe headrest audio system. With a Powertrain 2.0TD+7DCT, it achieves the fastest acceleration in its class (6.9s for 0-100km/h), setting a new benchmark for driving control. Equipped with an L2 ADAS intelligent driving assistance system and a Qualcomm Snapdragon 8155 chip, the Preface establishes perfection in every dimension. With such unmatched performance and unwavering reliability, the new Preface promises to elevate every journey, inspiring confidence and excitement on every road.
The event commenced with a ribbon cutting ceremony to celebrate the opening of the new state-of-the-art showroom. The new showroom promises an immersive journey for customers. Boasting a modern and spacious facility, it offers a plethora of benefits. With an expanded product range, dedicated service areas, interactive displays, and expert staff at hand, the new facility offers more opportunities to customers to explore the diverse lineup of vehicles with ease.
The grand unveiling ceremony of two variants of the new Preface began with a warm welcome speech and a brief introduction by a Geely representative, followed by the reveal of the new Preface. Guests were captivated by the modern aesthetic, innovative features, and superior performance competencies of the Preface.
Amidst the cheer during the event, the excitement reached its peak as a lucky winner of the Geely Preface contest ‘Guess the Car’ hosted by Al Wisal FM, was announced and awarded a special prize. The first buyers of the new Preface car were also felicitated, marking the beginning of their journey with this remarkable vehicle. The celebration continued with lively interactions and eagerness for the new era of automotive excellence that the new Preface promises to bring.
Sharing the excitement, media and influencers snapped lively group photos and recorded captivating video bites. Commenting on the launch, a spokesperson at Towell Auto Centre expressed his enthusiasm stating, “We are overjoyed to introduce the New Geely Preface to the aspirational consumers of Oman. This sedan embodies a perfect combination of style, power, technological features, safety, and comfort, reflecting Geely's dedication to innovation, quality, and customer satisfaction. We are confident that the Preface will exceed the expectations of our esteemed customers. In addition to the Preface, we are equally thrilled to unveil our new state-of-the-art showroom, designed to elevate the customer experience to new heights. With its modern amenities, expansive layout, and customized service, our showroom aims to provide a welcoming environment where customers can explore our latest offerings comfortably."
The event wrapped up with photo sessions and a surge of positive energy, with attendees openly expressing their admiration for the new Preface and their enthusiasm for Geely's future in Oman. The dual celebration of the car launch and showroom inauguration signifies a new chapter in Geely's journey in Oman, one filled with innovation, excellence, and unbeatable customer satisfaction.
About TAC
In Oman, Geely vehicles are brought to you by Towell Auto Centre LLC. Established with a commitment to excellence, TAC has been delivering premium automotive products and services to the Sultanate of Oman over the years. And today it offers a comprehensive range of exceptional customer support services, managed by industry-leading professionals, and backed by superior after-sales services. The introduction of the new Preface exemplifies Geely's dedication to innovative design, customer satisfaction, and quality.
About Geely Auto Group
Combining Geely's innovative technology with Sayarti's exceptional customer service, this collaboration is set to mark a very intrusive industry standard never seen before in the Omani automotive market. This partnership aims to set a benchmark for car rental services in Oman with premium offerings.
Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China. Founded in 1986 as a subsidiary of Zhejiang Geely Holding Group (ZGH), Geely Auto Group operates several well-known international automotive brands, including Geely Auto, Lynk & Co, ZEEKR, Proton, Volvo Cars, Polestar, Lotus, London Electric Vehicle Company, Farizon Auto, and Cao Cao Mobility. With over million vehicles sold, Geely Holding is listed in the Fortune Global 500 and continues to lead the automotive industry with its commitment to innovation and excellence.
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