The Objective
The Objective:
The cleanup phase had one clear goal:
To strip away the clutter and restore functional clarity.
Geely needed a digital environment that was efficient, structured, and manageable — for both its internal teams and its end users. The objective was to declutter, correct structural flaws, and realign the site to brand standards — without introducing any new design directions at this stage.
The Approach
The Approach
Our overall process was structured into four deliberate layers, each contributing to a stronger digital foundation.
1. Structural Cleanup
We began by mapping the entire site architecture — identifying what was essential and what was outdated.
- Deprecated pages and legacy product listings were retired.
- Navigation paths were restructured for intuitive flow.
- Broken internal links and orphaned pages were eliminated.
This resulted in a reduction of the total request count from 136 to 54, streamlining the site experience.
2. Content Cleanup
Every page was evaluated through the lens of relevance and clarity.
- Duplicate and obsolete copy was removed or rewritten.
- Calls-to-action were repositioned for improved conversion pathways.
- Product and brand information was updated for accuracy.
The average pages per session rose from 1.6 to 3.1, and bounce rate dropped by an estimated 17%, indicating more engaged, deeper sessions.
3. Visual Consistency
While this wasn’t a redesign, visual hygiene played a big role in clean-up.
- Fonts, buttons, icons, and layouts were standardized across pages.
- Unbranded or low-quality visuals were replaced with updated assets.
- The visual tone was brought back in line with Geely’s identity guidelines.
Mobile usability improved significantly, with mobile experience score rising from 68/100 to 91/100.
4. Technical Optimization
Behind the scenes, we ensured the site became leaner and easier to manage.
- Heavy media files were compressed without losing quality.
- Redundant plugins and inactive scripts were removed.
- Backend components were cleaned to improve CMS usability and speed.
Overall page load time was reduced from 5.6 seconds to 2.1 seconds, while total page size dropped from 4.8MB to 1.9MB.
Doodlezz managed to bring a momentous change in the SEO search results for Geely, going from a GT metrix grade ‘D’ with performance 66% to a GT metrix grade ‘B’ with performance grade 90% within 45-60 days of operations. There was also a 22% increase in pages indexed by Google , and 15 new keywords broke into the top 20 rankings.
Things really started getting better and cleaner with the team’s swift operations.
The Impact
The Impact
The results were both immediate and foundational:
- Performance Boost: The site loaded faster and responded more smoothly.
- Simplified UX: Users were no longer lost in dead ends or overwhelmed by outdated content. Pages per session doubled, and bounce rates improved significantly
- Internal Ease: The admin panel became far easier for Geely teams to manage and update.
- Brand Alignment: Even with no new design, the site began to feel current, polished, and on-brand.
The Takeaway
The Takeaway
Sometimes, transformation starts with subtraction.
The Geely Oman website cleanup wasn’t about a new look — it was
about
clearing the noise so that future growth could happen with purpose.
By
removing what no longer served the brand or the user, we made room
for
what’s next.
This reset laid the foundation for the next phases: revamp, enhancement, and microsites — all built on a structure that now works exactly the way it should.
The Objective
The Objective:
The mission was simple — transform the site from a passive brand brochure to an active business tool.
This meant Team Doodlezz must:
- Modernize the UI to feel premium and future-ready.
- Make it easier for users to explore models, offers, and actions like bookings or comparisons.
- Ensure content could be updated swiftly across teams.
- Deliver a fast, accessible, and SEO-optimized performance layer.
All of it anchored in modular design and with measurable improvements.
The Approach
The Approach
The Geely Oman website revamp was engineered through four core pillars, with performance and experience as guiding stars.
1. UI/UX Reimagination
The first order of change was rethinking user flows.
- Static car pages were rebuilt as dynamic, action-oriented modules.
- Offers, comparisons, specifications, and call-to-actions were given above-the-fold visibility.
- The UI was redesigned using a responsive, mobile-first framework with a clean, modern aesthetic.
Impact created:
- Time spent on car model pages increased from 30s to 54s - a jump of approximately 80%.
- Interaction with primary CTAs rose from 18% to 65%, showing stronger user engagement.
2. Component-Based Structure
The revamped site was built on a modular design system.
- Key UI sections like sliders, car listings, feature modules, and offer blocks were standardized as reusable components.
- This enabled quicker content rollout and ensured visual consistency across pages.
Impact created:
- Design and deployment time for new campaign pages dropped by 50%.
- Internal teams could now manage content without developer support for most updates.
3. CMS + Marketing Sync
A silent pain point for Geely was the disjoint between website and marketing.
- We integrated a central CMS, connecting the website backend with the brand’s digital marketing stack.
- Custom admin views were created to allow individual business units (SUVs, sedans, and after-sales) to independently manage their sections.
Impact created:
- Campaign updates that earlier took 2–3 days were now rolled out in under 3 hours.
- Brand consistency across web and digital ads improved by over 3x.
4. Speed, SEO & Mobile Optimization
The transformation wasn’t just visual. Under the hood, we reworked the codebase for leaner, faster delivery.
- Legacy scripts were purged, and heavy media was optimized.
- We upgraded the website to meet Core Web Vitals standards.
- The structure was revised to make Google indexing easier and faster.
Impact created:
- Average page load time dropped by 41%.
- The GTMetrix grade improved by 2 full grades.
- Model offer discoverability went up by 53%.
- Inquiry submissions rose by 28% as offer visibility improved.
The Impact
The Impact
The Geely Oman website went from a static digital outpost to a living, evolving marketing engine.
- User Experience: Cleaner flows, faster load times, and deeper engagement.
- Admin Efficiency: CMS-driven modular updates gave the brand real-time control.
- Brand Evolution: A design system that could scale across future microsites and campaigns.
The Takeaway
The Takeaway
When a website works well, users don’t just visit — they move.
The Geely revamp proved that design is more than pixels; it is about performance. With deeper UX, seamless content workflows, and sharper structure, Doodlezz helped Geely turn its website into a business accelerator — built not just for today, but ready for what’s next.
And this was only the second gear. Enhancement and microsite phases are already underway — and the engine’s only warming up.
The Objective
The Objective:
The mission was simple — transform the site from a passive brand brochure to an active business tool.
This meant Team Doodlezz must:
- Modernize the UI to feel premium and future-ready.
- Make it easier for users to explore models, offers, and actions like bookings or comparisons.
- Ensure content could be updated swiftly across teams.
- Deliver a fast, accessible, and SEO-optimized performance layer.
All of it anchored in modular design and with measurable improvements.
The Approach
The Approach
The Geely Oman website revamp was engineered through four core pillars, with performance and experience as guiding stars.
1. UI/UX Reimagination
The first order of change was rethinking user flows.
- Static car pages were rebuilt as dynamic, action-oriented modules.
- Offers, comparisons, specifications, and call-to-actions were given above-the-fold visibility.
- The UI was redesigned using a responsive, mobile-first framework with a clean, modern aesthetic.
Impact created:
- Time spent on car model pages increased from 30s to 54s - a jump of approximately 80%.
- Interaction with primary CTAs rose from 18% to 65%, showing stronger user engagement.
2. Component-Based Structure
The revamped site was built on a modular design system.
- Key UI sections like sliders, car listings, feature modules, and offer blocks were standardized as reusable components.
- This enabled quicker content rollout and ensured visual consistency across pages.
Impact created:
- Design and deployment time for new campaign pages dropped by 50%.
- Internal teams could now manage content without developer support for most updates.
3. CMS + Marketing Sync
A silent pain point for Geely was the disjoint between website and marketing.
- We integrated a central CMS, connecting the website backend with the brand’s digital marketing stack.
- Custom admin views were created to allow individual business units (SUVs, sedans, and after-sales) to independently manage their sections.
Impact created:
- Campaign updates that earlier took 2–3 days were now rolled out in under 3 hours.
- Brand consistency across web and digital ads improved by over 3x.
4. Speed, SEO & Mobile Optimization
The transformation wasn’t just visual. Under the hood, we reworked the codebase for leaner, faster delivery.
- Legacy scripts were purged, and heavy media was optimized.
- We upgraded the website to meet Core Web Vitals standards.
- The structure was revised to make Google indexing easier and faster.
Impact created:
- Average page load time dropped by 41%.
- The GTMetrix grade improved by 2 full grades.
- Model offer discoverability went up by 53%.
- Inquiry submissions rose by 28% as offer visibility improved.
The Impact
The Impact
The Geely Oman website went from a static digital outpost to a living, evolving marketing engine.
- User Experience: Cleaner flows, faster load times, and deeper engagement.
- Admin Efficiency: CMS-driven modular updates gave the brand real-time control.
- Brand Evolution: A design system that could scale across future microsites and campaigns.
The Takeaway
The Takeaway
When a website works well, users don’t just visit — they move.
The Geely revamp proved that design is more than pixels; it is about performance. With deeper UX, seamless content workflows, and sharper structure, Doodlezz helped Geely turn its website into a business accelerator — built not just for today, but ready for what’s next.
And this was only the second gear. Enhancement and microsite phases are already underway — and the engine’s only warming up.
The Objective
The Objective:
To build an agile microsite framework that empowered Geely’s internal teams to launch standalone, campaign-specific experiences — at scale, on brand, and with zero developer dependency.
Key targets included:
- Launch campaign microsites in under 7 days (down from 4–6 weeks).
- Maintain seamless brand consistency with room for individual campaign customizations.
- Integrate SEO and analytics by design, not as afterthoughts.
- Deliver multilingual, mobile-first microsites to support audience accessibility and drive deeper engagement.
The Approach
The Approach
Our approach was rooted in flexibility, scalability, and performance — without bloating the backend.
Modular Microsite Framework
We developed a flexible plug-and-play microsite infrastructure within Geely’s CMS.
- Reusable blocks (sliders, car specs, galleries, feature highlights, offer sections) enabled rapid setup.
- Each microsite featured its own navigation and unique URL structure.
- The layout prioritized mobile users while retaining a consistent visual grammar across campaigns.
These microsites were designed to work like showroom staff — instantly surfacing model USPs, including technical features, infotainment, safety, comfort, and design — helping customers feel confident in their buying journey.
Decoupled Design & Deployment
We decoupled the microsite structure from the main website’s design system to allow greater campaign creativity — not as a workaround, but as a strategic layer.
- Content teams could launch sites independently without any coding.
- Pre-approved design templates ensured all visuals remained aligned to Geely’s evolving identity.
Performance & SEO Readiness
- Every microsite was optimized for Core Web Vitals and fast indexing.
- Metadata, media compression, and clean URL routing were baked into the system.
- GTMetrix performance scores averaged B+ to A, supporting both UX and discoverability.
Campaign Analytics & Tracking
We made each microsite measurable from day one:
- Tagging frameworks captured banner clicks, time-on-page, and form submissions.
- Analytics integrations ensured ROI visibility for every campaign push.
The Impact
The introduction of this modular microsite system didn’t just speed things up — it provided a bird’s-eye picture to Geely that elevated their digital presence further in Oman. The dynamic framework brought immediate and strategic benefits:
- 28 microsites launched in 12 months, covering everything from Asian Games test drive offers to the latest product unveilings.
- Go-live time reduced to 5–7 days, with internal content teams handling launches independently.
- 33% drop in bounce rates, thanks to better UX and sharper storytelling.
- 17% increase in lead form conversions, as visitors quickly engaged with relevant model information.
- 100% of microsites indexed within 72 hours, many achieving top 10 rankings organically.
The Takeaway
In the race for attention in the auto industry, speed alone isn’t enough — smart, scalable execution is what wins.
The microsite engine built by Doodlezz for Geely wasn’t a workaround — it was a powerful enhancement. It allowed Geely to present each campaign with clarity, detail, and digital polish — like a showroom rep that never sleeps.
With every microsite, Geely Oman not only showcased its cars — it elevated its brand narrative and deepened customer trust. Every interaction was now faster, richer, and designed for conversion.
The result? A bolder Geely brand. A sharper user experience. And a digital foundation built for momentum.
4. Speed, SEO & Mobile Optimization
The transformation wasn’t just visual. Under the hood, we reworked the codebase for leaner, faster delivery.
- Legacy scripts were purged, and heavy media was optimized.
- We upgraded the website to meet Core Web Vitals standards.
- The structure was revised to make Google indexing easier and faster.
Impact created:
- Average page load time dropped by 41%.
- The GTMetrix grade improved by 2 full grades.
- Model offer discoverability went up by 53%.
- Inquiry submissions rose by 28% as offer visibility improved.
The Impact
The Impact
The Geely Oman website went from a static digital outpost to a living, evolving marketing engine.
- User Experience: Cleaner flows, faster load times, and deeper engagement.
- Admin Efficiency: CMS-driven modular updates gave the brand real-time control.
- Brand Evolution: A design system that could scale across future microsites and campaigns.
The Takeaway
The Takeaway
When a website works well, users don’t just visit — they move.
The Geely revamp proved that design is more than pixels; it is about performance. With deeper UX, seamless content workflows, and sharper structure, Doodlezz helped Geely turn its website into a business accelerator — built not just for today, but ready for what’s next.
And this was only the second gear. Enhancement and microsite phases are already underway — and the engine’s only warming up.
